How we work.

Most sponsorship conversations start with a budget and a deadline and skip the part that decides whether it works: which format, and who writes it. This is the short version of both.

The six formats.

Sponsored integration. Your product inside a video that would have existed anyway. Best for reach per euro. Weak at detailed explanation — you get thirty to ninety seconds of attention, not a demo. Pick it when the product is visually self-explanatory.

Dedicated video. The whole video is about you. Best for launches and anything the audience needs to understand before they can care. Weak at feeling organic; if the concept is thin, the comments will say so.

Sponsored livestream. Two to three hours, live, unedited. The only format where the audience watches someone meet your product for the first time and reacts while it happens. Nothing is edited, so be confident in the thing. Generates short-form for weeks afterwards.

Sponsored short form. Vertical, under a minute. Cheap enough to run several, which means testing hooks rather than betting everything on one execution.

Instagram story sets. A sequence over 24 hours, usually with a link. The shortest path from seeing to clicking. Gone the next day unless it is saved to a highlight.

Posts and reposts. The association on a permanent, public profile. A supporting layer, not a campaign on its own.

What actually drives the quote.

We don't publish a rate card, because the same format can differ by a factor of three depending on five things. These are the five.

1. Which channel. Reach is not evenly distributed across the roster, and neither is audience age. The channel that fits your brief may not be the biggest one.

2. Production load. A product shown in gameplay costs less than a custom map, a build, a set, or anything that needs the creator on camera in a specific place.

3. Usage rights. Organic-only is the baseline. Paid amplification, whitelisting and cutdowns for your own channels each add cost, and each is priced by term.

4. Exclusivity. Category exclusivity for a period is available, and it is the single biggest lever on price.

5. Volume. A sequence across several weeks prices differently from a one-off, and usually better per unit.

Tell us the budget band in your enquiry and we will tell you honestly whether it buys something worth doing.

Who writes it.

Every format on this page fails the same way: the script arrives finished and the creator reads it. The audience can hear that. They have listened to this person for years and they know what they sound like when they mean it.

The version that works is the one where the brief comes from you and the words come from the creator. That involves a round of everyone being slightly uncomfortable, and it is the difference between an integration people watch and one they skip.